This week, because that the an initial time ever, to apologize is expected to announce no one however two brand-new iPhone models. The rumored “iPhone 5S” will most likely be join by another model, the “iPhone 5C.” you’ll remember the S in iphone phone 4S stood because that Siri, and also the S in 5S might stand because that Security, if it comes with a fingerprint scanner fitted. However what walk the C stand for?

Like hieroglyphics sculpted into a cavern wall, the C have the right to be interpreted many various ways, each providing us a clue about Apple’s reasoning behind the launch. Not all the C words are good, and also some could signal serious changes are hath in Apple’s warm world. So, if the letter C yes, really is iced ~ above Apple’s iPhone-shaped cookie, those it trying come tell us?

C because that Cheap

It’s almost too obvious that the C must stand because that cheap. But it’s more than likely going to be appropriate. A price of $300 to $400 without a contract is being rumored, i beg your pardon should translate to complimentary if you authorize up v a wireless carrier for 2 years to gain one. This spot has actually been traditionally inhabited by aging apple hardware, yet it’s hardly a tempting proposition to save an already old phone for another pair of years. Choose this, Apple deserve to tempt you v a facsimile the the latest-and-almost-greatest at a bargain price.

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C for Control, and also Choice

If there’s one thing Apple loves, it’s gift in control. From keeping the application Store cost-free of smut, to not simply letting anybody offer its products, to apologize enjoys having the final say. The iphone phone 5C is supposed to expense less than the iphone 5S and also the iphone 5 prior to it, in an attempt to wrestle manage of the mid-range smartphone market from Samsung and Android.


On start day, how many world will desire to line up for a cheap iPhone?


People eager to buy an iphone phone were constantly stuck with buying an old one if lock didn’t desire to pay out for the latest model. Except, why buy an old phone once a brand-new, fairly priced Android call is announced every five minutes? This brings united state on to another C word, choice, something i beg your pardon Apple fans restricted by their budget never yes, really had, at least regarding brand-new hardware.

This year, high high quality mid-range phones space all roughly us, indigenous the Galaxy S4 Mini and also the HTC One Mini, to the can be fried in hyped up middle-of-the-road smartphones, the Motorola Moto X. We’re at the suggest were this phones are so great we don’t really require anything much more powerful, and also Apple no going to be happy come let Google and its minions have finish control that this farming segment.

C because that Charity

This is how Apple could spin a cheap iPhone. We can hear Tim cook saying it now, “We wanted an ext people to be able to enjoy the ideal smartphone in the world, for this reason we’ve make it feasible with the iphone 5C.” Apple desires you to recognize it’s thinking around the people. An ext specifically, that thinking about the human being who can’t afford come buy an iphone 5S. By make a cheap iPhone, it’s providing them the possibility to realize their dreams of owning an Apple product. Yes, good guy Apple desires to spread out the love as much as that can, and it’s doing girlfriend a donate by lowering the price to a level befitting your meager wallets.

C for China 

So how far does it want to spread out the love? every the way to China. To apologize has already made that is intentions in the region clear by setup an event there the job after that Cupertino launch, saying the iphone 5S and much more importantly, the 5C might be sold through the two leading Chinese networks. A cheap iPhone offered in China will mean countless brand-new owners, and consequently, even more control.

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C because that Color

Apple knows every the youngsters love bright colors. As your children are additionally on Apple’s list of points it desires to control, the iphone 5C will certainly come in a really rainbow of various colors. It’s probably going to save gold (sorry, champagne) an exclusive to the iphone 5S, and instead usage a bag the Skittles together its inspiration for the 5C. Tacky colors were when the mark of a cheap phone, but thanks to Nokia, glowing yellow is currently an acceptable hue even on a flagship device.

C because that Cannibalization

This is a tricky one. Apple has a very, very large bank balance, which it has actually amassed by selling a most iPhones, iPads, iPods and also of course, Mac computers. The numerous zeros on Apple’s statement is proof we’re willing to splash out on an high-quality Apple product. Why, then, would certainly it want to cannibalize some of those sales – together plenty of them room made through aspirational owners, who saved up for the pleasure of buying one – by presenting a cheaper version with an practically certainly lower profit margin?


It’s no as if we’re hurting for cheap smartphones, and also in the cases where one Apple product just must be had, yes sir the larger models on which it still provides a fat profit. By the time they’re the cheap option, that probably costs Apple much less to develop them. Not just that, but does any Apple an equipment owner desire to it is in seen through the cheap iPhone? It’s choose a diesel engine in a supercar, or Ikea furniture in your 5th Avenue penthouse. You wanted some flash, but decided in ~ the critical minute the being thrifty was best. It may be financially responsible, however it certain isn’t sexy.

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What if, to avoid this challenging situation, apple doesn’t offer the iphone 5C in the U.S. Or Europe at all? Why bother with a China-only occasion if the doesn’t have anything brand-new to say? us wouldn’t be shocked if the iphone phone 5C was a China exclusive in ~ first, before making its method to various other important emerging markets and also finally, the major iPhone 5S sectors later. Honestly, would it matter? On beginning day, just how many human being will line up for a cheap iPhone?

Ultimately, the C might stand for all these, and once it is made official, we’re hopeful a couple of comedy geniuses will say the C is because that Crap, too. It’s i can not qualify to it is in the case, as Apple won’t placed its name on other that could pass for a knock-off, yet it i will not ~ be something we, the smartphone cognoscenti, will obtain overly excited about. Together a crowd pleaser in countries like China, though, it could take the crown.