Anyone who gets a most email is acquainted with the classic “I hope you’re doing well” and its related household of phrases. The the email equivalent of tiny talk. And like tiny talk, this phrase can acquire a tiny repetitive if you uncover yourself relying top top it as well often.

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As one entrepreneur, editor, and PR professional, I estimate that I’ve sent out at the very least 73,000 service emails over the previous twenty years. (A fairly conservative estimate, in ~ that.) i have seen many an “I hope you’re act well” overcome my inbox. I’ve sent a few, as well (we all do, native time to time!). Below are my five favorite choices to the common greeting.

1 Nothing in ~ all

The email app Boomerang performed a data study and also found the emails between seventy-five and also one hundred words in length had actually the best response rates. Return the an answer rate diminished slowly after ~ that, speak to any type of busy person and they’ll tell friend they like emails that are brief and also get right to the point. Show that you value the recipient’s time by obtaining down to service right from the start.

2 other personal

In my job-related as an editor, i have had world follow me top top Twitter or Facebook, commenting on and also sharing every article I publish. And, just when ns think i’ve somehow earn a fan, I’ll obtain a letter native them asking me to expropriate a guest blog article or do some kind of cross-promotional contents swap. I need to admit, i admire their dedication to getting to understand me, also if it comes with an ulterior motive. And also if they pitch something that mirrors the knowledge they’ve gained about my style and the subject I care about, it’s more likely to be something I have the right to use.

If you’re creating a high-stakes email that demands to gain results, that never harms to perform your homework. Friend don’t need to stalk who on society media, however doing a small research deserve to go a long way. Encompass a sentence or two at the opened of your email to present you’re acquainted with the recipient’s work, favor this:


I review your article around in critical week. You hit the pond on the head as soon as you stated . . .

There are a pair of caveats here. First, don’t use a personalized opener unless it in reality relates come the topic you’re composing about. It would certainly be awkward come congratulate who on the publication of their recent novel if friend were writing to offer them a transaction on life insurance. (Unless maybe they write murder mysteries. There might be a hook there.) and also, don’t do your article too personal. Speak you review an post is one thing, but mentioning the beach holidays photos you witnessed on Instagram will certainly come off as creepy.

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3 “I recognize you’re swamped, therefore I’ll be brief.”

I love this opener. It, and also the number of paragraphs in the email I see prior to me, speak me that the sender worths my time and made an initiative to store things short and sweet.

There’s just one dominance with this opener—if you’re walk to usage it, you’d far better actually be brief. Nothing promise to keep it brief and also then walk on for paragraph after paragraph. The sender may wonder whether you actually know the meaning of brief.

4 “We met at ______.”

If did you do it met the recipient before, it never damages to speak so. Probably you associated briefly at a conference. Also if the recipient appears unlikely come remember, the fact that you did remember goes a long method toward developing a rapport.

Once again, this strategy works finest if her previous conference is appropriate to the topic at hand. If friend met at a conference and exchanged words about marketing strategies, and you’re emailing now to asking the receiver to evaluation your new app because that marketers, you connecting the best dots. The won’t it is in the case, however, if you’ve just bumped right into each other in a coffee shop and also exchanged some little talk about the weather.

5 A little of tiny talk

If you really think a little talk opener fits her audience best, provide it a whirl. However if you’re searching for an different to “I hope all is well,” or “I hope you’re law well,” consider something a little more personal:


How space things in new York? ns hope you’re maintaining cool throughout the warmth wave.

The an ext familiar you space with the recipient, even if you understand each other only through email exchanges, the far better this works.

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In mine opinion, the most important preeminence of email interaction is this: don’t force it. If you trying too difficult to be personable or clever, her recipient will nearly always see through your attempts. When I create an email, even if it’s because that a fixed emailing campaign, I’m constantly thinking of my intended recipient and also their persona. I smile as I compose (seriously, that a little creepy) and also write together though I’m having actually a face-to-face conversation v them.