If you go on the wikipage around the mascot (https://en.wikipedia.org/wiki/Toucan_Sam) you discover that:

"Toucan Sam (real name: Birdman the Toucan) is the cartoon toucan mascot because that Froot Loops breakfast cereal. The character has actually been featured in advertising because the 1960s. That exhibits the capacity to smell Froot Loops from great distances and invariably locates a hidden bowl that the cereal while intoning, "Follow your nose! It constantly knows!", sometimes complied with by "The flavor of fruit! where it grows!"

"Since 1994, Toucan Sam has actually been join onscreen by Puey, Susey, and Louis.

In current commercials, Toucan Sam's 3 nephews have actually joined the in the contrary to plenty of practical Froot Loop-loving opponents through a series of integrated commercials (each that them together well as necessary advertise the grain itself). In current recordings, Mike Leboff will certainly be voice yet an additional one that Sam's foes. The an initial of these adversaries were Dr. Peacock, a peacock modeled ~ a stereotypical mad scientist who stole Toucan Sam's color with a gigantic laser dubbed a shade ray, thus rendering that black and white. Toucan Sam and his nephews find Dr. Peacock's lair and also use the shade ray come return his colors, and add Rainbow Loops to the cereal as voted by youngsters everywhere. One more enemy, an alien called the Nasty alien Froot Monster, lands on planet in search of the can be fried fruit taste the Froot Loops. He captures Toucan Sam, yet thanks to virtual voting, Toucan Sam's nephews gave the Froot Monster what the wanted, enabling Toucan Sam come escape. The Froot Monster, however, wanted an ext and stole Toucan Sam's grain box. When Toucan Sam and his nephews found him, the Froot Monster devoured the entire box, and turned from negative to an excellent by changing from eco-friendly to yellow and creating alien Berry Froot Loops, which he shared with everyone. Then after, the smell of Froot Loops travels v the mirror to the land of Froot Scents, wherein the Froot Queen owns every fruity aromas. When she smells the Froot Loops, she declares it the finest fruit scent and orders her guards (humans with fruit because that heads) to record the Froot Loops. The guards successfully steal the Froot Loops and also break the mirror in the process. Toucan Sam and his nephews deal with the mirror, and also Toucan Sam follows them inside, commenting on the land's wonderful and strange fruit, and takes earlier the Froot Loops indigenous the Froot Queen. The Froot Queen orders her guards to catch Toucan Sam, however the confusion allows Toucan Sam to take some of the land's fruit, where youngsters decided v online voting the the brand-new loop must be Cherry-Cherry.

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Toucan Sam climate escaped and added the Cherry-Cherry come the cereal. He even gave the brand-new Froot Loops to the Froot Queen, who after acquisition a bite, turned into a pretty an excellent queen and also rewarded she guards v Cherry-Cherry loops."