Twice a week, I obtain a heap of tangible spam yielded directly to my driveway; and as far as I have the right to see, over there is no “opt-out” or “unsubscribe” button. It appears to just drop out of the sky.

You are watching: Check us out on facebook

I chose to take it a look at the flyers, and also with every second or third ad that i looked at, I saw those all too familiar lines…

“Follow us on Facebook”

“Follow us on Twitter”

So naturally, i eagerly rushedover in a fit of excitement, opened up my laptop, clicked right into Facebook, and also began complying with all mine favourite regional businesses. (sarcasm)

In every honesty, i didtake a look in ~ a couple of of them, but I didn’t discover anything as well exciting.

Most businesses room jumping on the social media train yet don’t have any rhyme or reason regarding why they’re jumping on. They’re just doing it since everyone else is act it.

Everyone else had a fax an equipment – they bought a fax machine.

Everyone else had actually a computer system – they got a computer.

Everyone else had actually a website – they got a website.

Everyone rather is ~ above Facebookand Twitter – you gain it….

But plenty of are absent the crucial pointto all of this? What is missing?

I don’t acquire it. It’s therefore blatantly obvious, and also yet, it’s constantly being overlooked by countless businesses!

The sad part is, theydon’t seethe most essential point.

Pity. I’m not also going to fee you a dime for sharing the secret….

Ready because that it?

Well – here’s the secret, castle didn’t just speak to it media through accident….

They called it……….Drumroll please…..

Social Media!!!

I placed the keyword in bolder above.

The keyword is SOCIAL.

Of course, v the thousands of businesses who are missing that all essential point, there are a ton that businesses that actually get it!

(full disclosure: Both the examples below are client of mine)

I occupational with a local restaurant that gets it. The restaurant is Jack’s Gastropub in Kingsville, Ontario.

They have actually gone from having actually a revolution website and a static Facebook page to having a dynamic and lively ar of engaging fans.

They did it allby transitioning from revolution to social. There’s nothing supervisor fancy about it. Lock didn’t spend 30k top top a an elaborate website. Instead, they produced something straightforward yet extremely effective.

Jack’s does video blogs a couple of times a month. They have actually nothing to hide. Everything is transparent. If a customer has actually a bad meal and calls Jack’s top top it, the owner will deal with the concerns in a video format.

When your customers complained the they couldn’torder a menu item any type of longer, Jack’s to be honest around why the product was removed. The wasn’t since they were purposely trying to upset their customers; the was since they could no much longer get consistent deliveries the the required products.

What happened following is brilliant. They involved their customers by questioning them to take component in an online petition.

The petition was supposed to be fun; however instead, it gained the fist of the head office, in Dallas, Texas – 1,200 mile away, regarding theproducts.

Needless come say, the items is now back on the menu.

The customers had actually a component in see a favorite item returned to the menu. It to be engaging and exciting.

The stats, the numbers, and also the currently of people waitingto obtain into Jack’son Friday night don’t lie. Walk social to be the key.

I job-related with one more local organization guru who’s crushing that on the society media level.

Brad Graham is a huge deal as soon as it concerns the organization of hair.

Just recently, Brad to be a main-stage speak at the call International beauty beauty Show in new York City. He also opened the display with a killer Hendrix-style guitar performance of the Star Spangled Banner. Girlfriend can check that out here.

Brad walk weekly videos reflecting his clients just how to accomplish the exact same looks at residence that castle would get in his salonand every for free. He additionally gives them special tips and tricks of the trade. These room the top Brad has spent year mastering.

Every couple of weeks,Brad take away customer’s questions, concerns, emails, and also makes a Q&A Video.

Brad’sclients love it. Theyhaven’t stopped coming in or spending less on his products, just due to the fact that he’s providing away few of his best tips. The full opposite has actually happened.

Coming come Brad’s salon is even more exciting now. Brad’s a character and also his clients love his videos. It’s simply another way for clients to interact and have a social link with Brad and also his business.

If girlfriend drop Brad a comment on his on facebook page, you don’t acquire an auto-response or a 10% turn off coupon. Instead, you gain a response from Brad. It’s social.

See more: # Screw The Money I Have Rules, I Have Money!, Screw The Rules, I Have Money

And to think – they stuck the keyword right right into the name and it’s still being missed.