Greetings Free Rangers,Few things make us appreciate our loyal regulars more than a torrent ofholiday shoppers. There is a certain breed of booze buyer who only purchases such things around the traditional American Judeo-Christian holiday season, and they love to deliberate at length… also to more than occasionally insist on things that just aren’t possible in our shared reality, like aBurgundy from California, or Japanese Scotch. This phenomenon is responsible for a considerable uptick in the most important of internal retail numbers: work per dollar. Having to explain that Scotch is inherently form Scotland and Japanese Whisky is from Japan, before trying to figure out what this customer is trying to accomplish, makes a day feel quite a bit longer.Whoever said, “there are no stupid questions,” never worked in retail. And as always, I’m more than happy to interject on any level or nature of misinformation, but then one arrives at the intersection of ignorance and certainty, where nothing useful can possibly occur. It’s even more confounding when there is 3rdparty shopping involved. If someone has a brutally misinformed notion, they can often still be swayed by facts and experience, but if someone is sent in by a third person (from whom the mutated facts originate), there is just nowhere to go. Example (an actual conversation):Customer: I’m looking for a wine with no sulfates.Me: Wow, there’s a lot to unpack here. First sulfates are not the same as sulfites. Sulfites are the ones that occur naturally in all wine, as the process by which yeast turns sugar to alcohol creates sulfites, so there’s no such thing as a sulfite free wine. Also, almost no one has an actual sulfite allergy. If you’ve ever eaten a single dried apricot, or slice of bologna, you’ve consumed more sulfites than are currently in our shop.Customer: So, can you give me a no sulfite wine or not? I don’t want to get in trouble with my girlfriend.Me: Here, take this Maris red which has no sulfites added, but still has naturally occurring sulfites. And I think maybe she should shop for her own wine next time.And, scene.Once I had a similar conversation which ended abruptly as the customer insisted that someone had sold her a sulfite free wine at another shop, and that I was lying to her to make a sale. Luckily, she stormed out before I could respond as I tend to when someone needs to call me a liar in my own shop. Sulfites are the new MSG (to which very few acute allergies exist in humans). Anyway…So, for a number of years our best selling Bourbon under $40 wasHenry McKenna 10yr Single Barrel Bourbon. Then it won two major blind tasting competitions in 6 months, and we went from ordering 4 cases per month to only being able to acquire 3 bottles at a time, 3 or 4 times per year. The real wholesale cost also went up at this time, and market forces of supply and demand shot theretail price through the roof. Nobody does their own research anymore, and there is a legion of whiskey hunters who only seek out a new bottle when a magazine or a blog tells them to. And there are enough of these automatons out there to completely dry up the supply of a classic 10yr like McKenna in a matter of weeks.My friends at Heaven Hill tell me that McKenna 10 production is catching up with demand and that it should be readily available again in the next year or two. I’d really like to believe them, as we were just allowed to buy 12 bottles at once for the first time in at least 2 years, but we’ve been told the same of Larceny Barrel Proof, and Elijah Craig Toasted Barrel, of which we’re only receiving 1-3 bottles at a time.


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So it is with some trepidation that we offer (at least) 18 bottles of Henry McKenna 10 at a significantly reduced price, which should be the lowest available in our fair city, but I’m not ready to sell off our whole hoard of this lovely Bourbon, which is still one of my own go-to home sippers. Click below to add a bottle to your cart, along with the coupon code for $30 off!*This sale is available online only.(!)Click here for coupon code(!)Henry McKenna 10yr Bourbonsale: $59retail:$89** This week only, as supplies last! *** No other discounts apply.*Cheers,JackProprietorFree Range Wine & SpiritsP.S.Free Range E-mail Archive
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